UEFA Women’s EURO 2022-Fan Park Brand Activations

Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament

Women’s Football & The Pre-Competitive Space

While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive. The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an

Reversing the broadcasting norm? Women’s football on OTT

We’ve reached that time of the year where companies’ quarterly reports are released, what a joy. One company whose accounts make an interesting read these days is Netflix. As mentioned in the Business Insider, Netflix added more than double of its subscribers' growth target, adding over 15M paid subscribers with

Four books to boost your women’s football knowledge

How did you start following football? If you would ask a lifelong football fan this question you can expect an answer that will take you back many years, to a first memory, a special moment that remains ingrained in the fan’s mind.   Let’s rephrase the question. What if you were

Storm Ciara: How the women’s football pyramid reacted online

Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend? As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases

Multi-team ownership groups: Can the City Football Group & Red Bull model work in women’s football?

Amid speculations over the summer about European football clubs entering the USA women’s football scene involving FC Barcelona and the NWSL, we’ve eventually witnessed the first collaboration between European and American entities through the acquisition of an NWSL team. OL Groupe, the company who owns the French football club Olympique