Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament
Tag: Women’s Football
Banking, Energy & Sandwiches-League Naming Rights in Women’s Football
The latest UEFA Club Benchmarking Report sheds a bright light on women's football in Europe. Among many themes covered in the report is the commercial context, and more specifically, what's the leagues naming rights sponsorship landscape looks like? While the report shares an overview of the sponsorship sector, it does not
Women’s Football & The Pre-Competitive Space
While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive. The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an
Recapturing women’s football history: an interview with Oshrat Eni
When Oshrat Eni, 36, a player for ASA Tel-Aviv in Israel’s first division, football pundit, and the former captain of the Israeli national team, identified that there’s hardly any online information about women’s football in Israel, she decided to act and launched a full-on project: Writing History: Creating Wikipedia pages
Sponsorship Activation & Moral Imagination: Examples from Women’s Football
Prior to the Covid19 pandemic, our awareness of the World Health Organization (WHO), was probably somewhere in our subconscious mind. Google Trends data shows that during the last five years the only time online search for the term World Health Organization peaked was in mid-March 2020. Back in October 2019,
Reversing the broadcasting norm? Women’s football on OTT
We’ve reached that time of the year where companies’ quarterly reports are released, what a joy. One company whose accounts make an interesting read these days is Netflix. As mentioned in the Business Insider, Netflix added more than double of its subscribers' growth target, adding over 15M paid subscribers with
Taking care of women’s football: FIFPRO’s response to the current global situation
Beginning in 2019, women’s football entered a crucial three-year cycle that would shape the future of the women’s game. Following the highly successful FIFA Women’s World Cup in France last summer, the Olympic Games of Tokyo 2020 was supposed to be the next milestone. In the Olympics, women’s football showcases
Four books to boost your women’s football knowledge
Storm Ciara: How the women’s football pyramid reacted online
Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend? As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases
Multi-team ownership groups: Can the City Football Group & Red Bull model work in women’s football?
Amid speculations over the summer about European football clubs entering the USA women’s football scene involving FC Barcelona and the NWSL, we’ve eventually witnessed the first collaboration between European and American entities through the acquisition of an NWSL team. OL Groupe, the company who owns the French football club Olympique