Sponsorship Activation & Moral Imagination: Examples from Women’s Football

In Depth

David Haimovich - May 21, 2020

Prior to the Covid19 pandemic, our awareness of the World Health Organization (WHO), was probably somewhere in our subconscious mind. Google Trends data shows that during the last five years the only time online search for the term World Health Organization peaked was in mid-March 2020. Back in October 2019,

5 things we learned from the Lionesses at Wembley

In Brief

David Haimovich - November 10, 2019January 25, 2020

May 2019, the Last time our team was at Wembley Stadium for a women's football match. This time a Lionesses return to Wembley Stadium for the first time in 5 years marks the occasion as they faced Germany in a 2-1 loss. This match also acted as a preview of

UEFA Women’s Champions League: The Devil is in The Details

In Between

David Haimovich - October 5, 2019January 25, 2020

Towards the end of 2018, a unique announcement came out of UEFA. For the first time ever, the governing body has unbundled the commercial rights of its women’s football competitions to be sold separately. The move set a wave of comments in the football industry and among all those comments two

The way forward? Inside FIFA’s, UEFA’s and Concacaf’s Women’s Football Strategy

In Depth

David Haimovich - June 9, 2019June 9, 2019

One after the other they are released. And no, we're not talking about players. We are referring to the women's football strategies released by football's top governing bodies. First, it was FIFA that outlined the organization's plan to grow women's football on a global level in October 2018. A few months