Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament
Tag: UEFA
Banking, Energy & Sandwiches-League Naming Rights in Women’s Football
The latest UEFA Club Benchmarking Report sheds a bright light on women's football in Europe. Among many themes covered in the report is the commercial context, and more specifically, what's the leagues naming rights sponsorship landscape looks like? While the report shares an overview of the sponsorship sector, it does not
Sponsorship Activation & Moral Imagination: Examples from Women’s Football
Prior to the Covid19 pandemic, our awareness of the World Health Organization (WHO), was probably somewhere in our subconscious mind. Google Trends data shows that during the last five years the only time online search for the term World Health Organization peaked was in mid-March 2020. Back in October 2019,
5 things we learned from the Lionesses at Wembley
UEFA Women’s Champions League: The Devil is in The Details
The way forward? Inside FIFA’s, UEFA’s and Concacaf’s Women’s Football Strategy
One after the other they are released. And no, we're not talking about players. We are referring to the women's football strategies released by football's top governing bodies. First, it was FIFA that outlined the organization's plan to grow women's football on a global level in October 2018. A few months