UEFA Women’s EURO 2022-Fan Park Brand Activations

In Between

David Haimovich - August 9, 2022August 9, 2022

Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament

Banking, Energy & Sandwiches-League Naming Rights in Women’s Football

In Depth

David Haimovich - February 9, 2022February 9, 2022

The latest UEFA Club Benchmarking Report sheds a bright light on women's football in Europe. Among many themes covered in the report is the commercial context, and more specifically, what's the leagues naming rights sponsorship landscape looks like? While the report shares an overview of the sponsorship sector, it does not

5 Things We Learned from the FIFA Women’s World Cup: Netherlands vs Canada, Group Stage

In Brief

David Haimovich - June 24, 2019

The group stage is over and the FIFA Women’s World Cup is now into the early phases of the knockout stage which promises to continue and bring us more drama, stories, and football. We had the chance to go to Reims, France, for the final match of group E between the

Title Sponsorships in the Women’s Game

In Between

David Haimovich - May 12, 2019September 7, 2019

Title sponsorship is regarded as one of the prime assets for a sports competition. Football leagues across Europe have constantly changed brands and there is no short of current examples: LaLiga Santander (Bank), Serie A TIM (Telco) , Ligue 1 Conforma (Retail) , Liga NOS Portugal (Telco), and