UEFA Women’s EURO 2022-Fan Park Brand Activations

Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament

Title Sponsorships in the Women’s Game

Title sponsorship is regarded as one of the prime assets for a sports competition. Football leagues across Europe have constantly changed brands and there is no short of current examples: LaLiga Santander (Bank), Serie A TIM (Telco) , Ligue 1 Conforma (Retail) , Liga NOS Portugal (Telco), and