What can be classified as priceless? Anything you want it to be. Whether it's an experience, the joy you get from a product, a moment or an investment that paid off greatly. While you are figuring out in your mind what is priceless to you a certain brand is mastering it
In Depth
Sign, Announce, Repeat? How clubs announce new signings online
Sponsorship Activation & Moral Imagination: Examples from Women’s Football
Prior to the Covid19 pandemic, our awareness of the World Health Organization (WHO), was probably somewhere in our subconscious mind. Google Trends data shows that during the last five years the only time online search for the term World Health Organization peaked was in mid-March 2020. Back in October 2019,
Reversing the broadcasting norm? Women’s football on OTT
We’ve reached that time of the year where companies’ quarterly reports are released, what a joy. One company whose accounts make an interesting read these days is Netflix. As mentioned in the Business Insider, Netflix added more than double of its subscribers' growth target, adding over 15M paid subscribers with
Multi-team ownership groups: Can the City Football Group & Red Bull model work in women’s football?
Amid speculations over the summer about European football clubs entering the USA women’s football scene involving FC Barcelona and the NWSL, we’ve eventually witnessed the first collaboration between European and American entities through the acquisition of an NWSL team. OL Groupe, the company who owns the French football club Olympique
The way forward? Inside FIFA’s, UEFA’s and Concacaf’s Women’s Football Strategy
One after the other they are released. And no, we're not talking about players. We are referring to the women's football strategies released by football's top governing bodies. First, it was FIFA that outlined the organization's plan to grow women's football on a global level in October 2018. A few months