The Way to the Top: How Big Clubs Enter Women’s Football

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David Haimovich - September 19, 2020September 19, 2020

One after the other they are joining. It happened in England, in Spain and then in Germany. Four worldwide household football clubs are now part of the women’s game. Manchester United moved first, followed by Real Madrid, then Schalke 04, and if this wasn't exciting enough Borussia Dortmund is now

Women’s Football & The Pre-Competitive Space

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David Haimovich - June 29, 2020June 29, 2020

While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive. The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an

Storm Ciara: How the women’s football pyramid reacted online

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David Haimovich - February 10, 2020February 10, 2020

Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend? As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases

UEFA Women’s Champions League: The Devil is in The Details

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David Haimovich - October 5, 2019January 25, 2020

Towards the end of 2018, a unique announcement came out of UEFA. For the first time ever, the governing body has unbundled the commercial rights of its women’s football competitions to be sold separately. The move set a wave of comments in the football industry and among all those comments two

Where are all the logos?

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David Haimovich - August 18, 2019January 25, 2020

Logos. They are more than just a design. They are a culture, a message and values all rolled into one and form an identity. They are almost always a person’s first interaction with a brand. Each sector has logos that are the leaders whether that's in fashion, food & beverage,

Title Sponsorships in the Women’s Game

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David Haimovich - May 12, 2019September 7, 2019

Title sponsorship is regarded as one of the prime assets for a sports competition. Football leagues across Europe have constantly changed brands and there is no short of current examples: LaLiga Santander (Bank), Serie A TIM (Telco) , Ligue 1 Conforma (Retail) , Liga NOS Portugal (Telco), and