Brand activations-Love them, hate them or walk right past them, they are part and parcel of every major sports event. As the final stages of the UEFA Women’s Euro 2022 came to a close, the attention shifted towards London and more specifically Trafalgar Square which transformed into the official tournament
In Between
Streaming Wars: FC Barcelona vs Real Madrid
As women’s football continues to grow so is the demand for more broadcasting slots on major TV networks despite the ever-strengthening position of streaming platforms. The Barclays FA WSL is now accessible globally through the FA Player and TV deals in selected territories. The NWSL is also available globally following
Campaign Review: Kia x Kosovare Asllani-The Asllani Contract
Unless you were living on the moon for the past few years, the world has come to recognise that athletes are more than just athletes. They are content creators, social activists, educators and business owners. While athletes have evolved from being pure brand ambassadors the practice is still very much
The Way to the Top: How Big Clubs Enter Women’s Football
Women’s Football & The Pre-Competitive Space
While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive. The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an
Storm Ciara: How the women’s football pyramid reacted online
Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend? As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases
