Unless you were living on the moon for the past few years, the world has come to recognise that athletes are more than just athletes. They are content creators, social activists, educators and business owners. While athletes have evolved from being pure brand ambassadors the practice is still very much
One after the other they are joining. It happened in England, in Spain and then in Germany. Four worldwide household football clubs are now part of the women’s game. Manchester United moved first, followed by Real Madrid, then Schalke 04, and if this wasn't exciting enough Borussia Dortmund is now
While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive.
The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an
Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend?
As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases
Towards the end of 2018, a unique announcement came out of UEFA. For the first time ever, the governing body has unbundled the commercial rights of its women’s football competitions to be sold separately.
The move set a wave of comments in the football industry and
among all those comments two
Logos. They are more than just a design. They are a culture, a message and values all rolled into one and form an identity. They are almost always a person’s first interaction with a brand. Each sector has logos that are the leaders whether that's in fashion, food & beverage,
Title sponsorship is regarded as one of the prime assets for a sports competition. Football leagues across Europe have constantly changed brands and there is no short of current examples: LaLiga Santander (Bank), Serie A TIM (Telco) , Ligue 1 Conforma (Retail) , Liga NOS Portugal (Telco), and