Towards the end of 2018, a unique announcement came out of UEFA. For the first time ever, the governing body has unbundled the commercial rights of its women’s football competitions to be sold separately.
The move set a wave of comments in the football industry and
among all those comments two
Logos. They are more than just a design. They are a culture, a message and values all rolled into one and form an identity. They are almost always a person’s first interaction with a brand. Each sector has logos that are the leaders whether that's in fashion, food & beverage,
Title sponsorship is regarded as one of the prime assets for a sports competition. Football leagues across Europe have constantly changed brands and there is no short of current examples: LaLiga Santander (Bank), Serie A TIM (Telco) , Ligue 1 Conforma (Retail) , Liga NOS Portugal (Telco), and