Unless you were living on the moon for the past few years, the world has come to recognise that athletes are more than just athletes. They are content creators, social activists, educators and business owners. While athletes have evolved from being pure brand ambassadors the practice is still very much
In Between
The Way to the Top: How Big Clubs Enter Women’s Football
Women’s Football & The Pre-Competitive Space
While reading this headline you’re probably thinking how can it be? If anything, the last FIFA Women’s World Cup and the UWCL are proof that women’s football is certainly competitive. The Pre-Competitive Space refers to a completely different space. Set by Unilever’s former CEO, Paul Polman, he explains it in an
Storm Ciara: How the women’s football pyramid reacted online
Uncertainty. As England braced itself for the arrival and impact of Storm Ciara, football fans across the country remained on edge wondering, will they see any football over the weekend? As the storm gradually grew in strength between Saturday and Sunday the fans got their answers. Match postponed, called off, phrases
